SEO for tradies who want jobs, not jargon.
When someone searches “plumber + your suburb”, you’re either on that first screen or you don’t exist. Our local SEO is done-for-you: Google Business Profile, suburb pages, citations and a steady stream of reviews — the four things that actually move local rankings.
What local SEO actually is.
Forget the agency mystique. For a trade business, ranking locally comes down to four signals Google checks — and most tradie sites fail three of them.
Google Business Profile
The map listing is where local jobs come from. Set up properly — categories, services, photos, posts — it outranks websites on its own.
Suburb & service pages
A page that says exactly what you do and where. “Emergency plumber Frankston” can’t rank on a homepage that just says ‘plumbing’.
Citations & consistency
Your name, address and phone listed identically across the directories Google trusts. Boring, invisible, and it matters.
Reviews on repeat
Rating and recency are ranking factors. Our review funnel asks every happy customer automatically — so the count climbs while you work.
See the automation sideWhy tradies beat agencies’ favourite clients.
Here’s the honest bit: local trade SEO is one of the few corners of Google where a small operator can genuinely win. National brands can’t write a real page about your suburb — you can. Local intent, low competition, high job value. That’s the game.
You don’t need to beat Bunnings. You need to beat three local competitors
Most tradie SEO battles are won with structure and consistency, not budgets.
SEO compounds — it’s months, not days
Expect early movement in weeks and real results over a quarter. Anyone promising #1 in a fortnight is selling you something.
You’ll see it in calls, not charts
We track rankings, but the number that matters is booked jobs — and every lead is logged in your inbox, so you’ll know exactly where work came from.
How it’s delivered.
Local SEO is part of the Growth plan — $890/month, $0 setup, no lock-in — layered on top of the core system so every ranking click lands on a site built to convert it.
Audit & baseline
Free SEO audit (usually $850, included) — where you rank now, what’s broken, what’s winnable.
Fix the foundations
Site structure, speed, schema and your Google Business Profile set up properly.
Build the pages
Service and suburb pages written for the searches your customers actually make.
Compound monthly
Citations, reviews, content and tracking — reviewed with you at a quarterly strategy call.
Questions, answered.
How much does SEO for tradies cost?
Local SEO is part of our Growth plan at $890/month with $0 setup and no lock-in — and it includes the full core system (website, text-back, review funnel), not just the SEO. A free audit is included, so you see what's winnable before you commit to anything.
How long until SEO gets me jobs?
Typically some movement within weeks and meaningful results over about a quarter — local trade SEO compounds. Month-to-month, no lock-in: if it isn't working, you leave, so the incentive to deliver is entirely on us.
Do I need SEO if I run Google Ads?
Ads stop the second you stop paying; rankings keep working. Most trades run both early on, then wind ads back as the organic side takes over the lead flow.
What's a Google Business Profile and why does it matter so much?
It's the map listing that appears when locals search. For trades it often produces more calls than the website itself — which is why setting it up properly is in every plan, not sold as an extra.
Can you do SEO on my existing website?
Sometimes — if the site's foundations are sound. If they're not, SEO money leaks. The free audit tells you which one you have, and what we'd do about it.
Show up where the jobs are searching.
Book a free demo and get the SEO audit included — see exactly where you rank and what it’d take to win your suburbs.