SEO & Web Design — Brisbane & Australia-wide

Your website should beworking harder.

BWL Marketing builds websites and drives organic growth for Australian small businesses. We find what's broken, fix it, and keep you ranking.


16+
Active clients
$0
Cost for an audit
4–6wk
Avg. ranking recovery

Two things.
Done properly.

We don't do everything. We build sites that convert and fix the SEO problems costing you leads.

SEO

SEO Audit & Recovery

We dig into what's actually hurting your rankings — broken redirects, missing schema, thin content, structural issues — and fix it all. Not a report. A fix.

From $850  Learn more →
Web

Website Build

Fast, clean, custom websites built for search from the ground up. No bloated page builders, no redirect disasters waiting to happen. Built right the first time.

Custom quote  Learn more →
Retainer

Ongoing SEO & Maintenance

Monthly retainer covering ranking monitoring, content updates, new suburb pages, and Search Console management. Stay ranked without lifting a finger.

From $690/mo  Learn more →

Simple process.
No surprises.

You know what's happening at every step and why. No jargon, no mystery invoices.

STEP 01

Free audit

We crawl your site, check your rankings, and identify exactly what's holding you back. No cost, no obligation.

STEP 02

Clear proposal

Plain-English breakdown of what needs fixing, what it costs, and what to expect. No jargon.

STEP 03

We get to work

Redirects, schema, content, internal linking — handled without breaking your ads or tracking.

STEP 04

Track the recovery

We monitor Search Console post-fix and keep you updated as Google re-crawls and rankings recover.

We fix it ourselves.
We don't outsource it.

Most agencies hand your site to someone overseas. We do the work — and we know what we're touching.

Web dev + SEO under one roof

Most SEO people can't get into your site and actually fix things. We can. Audit, fix, done — no handoffs, no middlemen.

We don't break what's working

Your ads, Meta Pixel, Google Analytics, tag manager — we work around all of it. No surprises for your campaigns.

Plain English, always

You'll know exactly what we're doing and why. No technical fog used to justify a bigger bill.

Trades and small business specialists

We understand how local service businesses get leads. We build and optimise with that in mind.

4–6wk

Average time to see ranking improvement after a redirect and schema fix, based on Google's typical re-crawl cycle.

  • No lock-in contracts
  • Free audit before you commit
  • Fixed-price project fees
  • Brisbane-based, Australia-wide

What we've fixed.

Real projects, real outcomes. No vague "increased traffic" claims.

Trades / Local Services SEO Recovery
Hi 2 Lo Exterior Cleaning — Melbourne
30+ redirects

URL restructure had stranded ranking authority across 15+ service pages with no 301s in place. Fixed redirects, rebuilt schema across all service pages, added internal linking to 232 suburb posts. Rankings recovering within 4–6 weeks.

Trades / Local Services Full Rebuild
A1 Pest & Weed Control — Melbourne
27 pages

Replaced a broken, suppressed WordPress site with a clean 27-page static HTML site on Netlify. 6 service pages, 9 industry pages, 10 suburb landing pages, 70+ 301 redirects, schema sitewide. Live in under 2 weeks.

Automotive — Gold Coast Web Build + SEO
Rim Rehab — Southport
0 → live

Custom site built for a Gold Coast wheel repair and refurbishment workshop. Mobile-first, full LocalBusiness schema, local keyword targeting, and cross-referral integration with sister business Budget Tyres.

eCommerce / Product Web Build + SEO
Tempo Design — Fish Lure Brand
Fresh launch

Full website build and SEO setup for a new fish lure design company. Built for search from day one — clean architecture, product-focused copy, schema markup, and optimised for organic discovery from launch.

Events — Brisbane Web Build + SEO
Hunters Card Show — Brisbane
Fresh launch

Full site build and SEO launch for Brisbane's biggest TCG and collectibles event. 50+ vendors, 6 events in 2026. Built with full event schema, local Brisbane targeting, OG tags, and optimised for "trading card show Brisbane" from day one.

Brisbane-based.
Built for the long game.

BWL Marketing is a Brisbane-based digital agency focused on two things: SEO and web development for Australian small businesses and trades. We're not a full-service agency. We don't do social media, pay-per-click, or billboards. We do organic search and websites — and we do them properly.

Most of our clients are trade businesses and local service providers who've either been burned by a previous agency, watched their rankings tank after a site migration, or are starting fresh and want it done right the first time.

We're a small team. That means you deal with the person doing the work — not an account manager relaying messages to a contractor you'll never meet. We own every line of code we touch, every redirect we set up, every piece of content we publish.

BWL operates under BWL Succession Partners, a Brisbane-based professional services group. We're not going anywhere.

🇦🇺 Australian-owned & operated
Brisbane-based team. No offshore handoffs. Work done here.
⚙️ We do the technical work
Redirect mapping, schema markup, site architecture — not just recommendations. Actual implementation.
📍 Trades & local services specialists
Plumbers, cleaners, pest control, landscapers. We know how suburb-level SEO works for service businesses.
🔒 No lock-in contracts
Retainer clients stay because the work delivers — not because they're legally obligated to.

Straight from the people we work with.

No cherry-picked screenshots. This is what working with us actually looks like.

★★★★★

"We had no idea our site had basically stopped passing authority to half our service pages after we changed our URLs. Nick found it, explained it clearly, and had everything fixed within the week. Rankings started recovering a few weeks later."

Hi 2 Lo Exterior Cleaning
Melbourne, VIC — Exterior Cleaning
★★★★★

"We needed a proper Shopify store that looked custom — not a template. What we got was exactly that. Product pages load fast, the design is clean, and it was built from the ground up to rank."

All In Collectables
Melbourne, VIC — Retail / TCG
★★★★★

"Straight-talking, technically sharp, and actually explains what he's doing rather than hiding behind jargon. The audit alone was worth more than what most agencies charge for a month's retainer."

Pest & Weed Control Client
Melbourne, VIC — Pest Control

Questions we get asked every week.

If something's not here, just ask — the audit is free and there's no obligation.

Ask us directly →
We crawl your site and look at everything that affects rankings: technical issues (broken redirects, crawl errors, slow pages), on-page factors (title tags, schema, content structure), and your current keyword positions via Search Console. You get a plain-English summary of what's wrong and what we'd fix — no charge, no obligation to proceed.
For technical fixes like redirect mapping and schema, Google typically re-crawls within 4–6 weeks and rankings start recovering in that window. Content-driven improvements take longer — usually 2–4 months to build authority. We set honest expectations in the proposal, not inflated ones.
No. Retainer clients are on rolling monthly arrangements with 30 days' notice to cancel. Project work is quoted upfront at a fixed price. We'd rather earn your continued business by delivering results than trap you in a contract.
No — and we're careful about this specifically. Before touching anything on-site we map out your current ad campaigns, Meta Pixel events, Google Analytics configuration, and Tag Manager setup. We work around them, and we test after every change.
Yes. We do standalone audits for clients who have existing relationships with other agencies or in-house teams. The deliverable is a detailed report you can hand to whoever does the implementation — or we can implement it ourselves if you prefer.
We work primarily with Australian trade businesses and local service providers — cleaning, pest control, landscaping, tyres, auto repair, and similar. We also work with retail and eCommerce (Shopify). If you're a local business that gets leads from Google, we're probably a good fit.
Site builds are quoted based on scope — number of pages, design complexity, whether you need eCommerce. Most trade and service business sites land between $2,500–$6,000 all-in. We'll give you a fixed quote after the audit so you know exactly what you're committing to before any work starts.
Yes, we're Brisbane-based. And yes — most of our clients are actually in Melbourne, Sydney, and other states. SEO and web work is entirely remote. We communicate by email, video call, or phone — whatever suits you.

Find out what's holding your site back.

Free audit. No obligation. We'll tell you exactly what's wrong — even if you don't end up working with us.

Response within 1 business day. Usually faster.
No sales pressure. The audit report stands on its own.
Fixed-price quotes before any work starts.
You deal with the person doing the work. Not an account manager.

No spam. No lock-in. Just an honest look at your site.

Audit request received.

We'll be in touch within 1 business day. Check your inbox — including junk, just in case.