Every missed call, answered in seconds.
You’re elbow-deep in a job. The phone rings out. That caller is already dialling the next tradie on Google. Missed-call text-back replies instantly by SMS, keeps the lead warm, and logs it so nothing slips — automatically, every time.
The most expensive thing in your business is a ring-out.
Emergency and quoted work goes to whoever answers first. Voicemail doesn’t count — hardly anyone under 50 leaves one. The maths is brutal: one recovered call a week can be worth thousands a month in a high-value trade.
You can’t answer while you’re on the tools
Nor should you. The fix isn’t answering more — it’s making sure the caller gets a response anyway.
Leads go cold in minutes, not hours
A text in seconds holds the lead. A call-back at 5pm finds a customer who booked someone else at lunch.
You never even know what you missed
Without a system, missed calls leave no trace. With it, every one is logged with a number, a time and a conversation.
How it works.
Set up once, runs forever. No app to remember, nothing to press.
Call rings out
You’re on a roof, under a house, driving. The call goes unanswered.
Instant text goes out
“Sorry we missed you — flat out on a job. Fill in this quick quote form and we’ll call you straight back.” Sent in seconds, from your business number.
Lead replies & is captured
Their reply, form details and number land in your unified inbox — the lead now exists in writing, not just as a missed-call icon.
Follow-up runs
If they don’t book straight away, automated nurture follows up until they book or say no.
Part of a system, not a gadget.
Text-back on its own recovers calls. Wired into the rest — website forms, booking reminders, the review funnel — it recovers customers. That’s the difference between a $650 gadget and the system it comes bundled in.
Works with your number
Runs against your existing business number — customers see you, not some 1300 robot.
Sounds like you
The messages are written with you at onboarding — your tone, your trade, your service area.
Feeds the inbox
Every recovered lead lands in one inbox alongside texts, Facebook and Google messages.
Included in every plan
Text-back ships in the Standard plan at $429/month with the website and review funnel.
See pricingRecovered calls, real revenue.
Hi2Lo Exterior Cleaning, Standard plan: every one of the 7 jobs booked in their first two weeks started as a call that couldn’t be answered on the tools.
The kind of calls that used to just go to the next name on Google — answered in seconds, followed up automatically, booked.
Questions, answered.
What does the customer actually receive?
An SMS from your business number within seconds of the missed call — worded the way you'd say it, with a link to a quick quote form. To the customer it just looks like you're responsive, even when you're under a sink.
Does it work with my existing phone number?
Yes — it runs against your real business number. Customers see the number they called; there's no separate line to manage unless you want one (a dedicated business line is included in the Growth plan).
What if I answer the call? Does it text anyway?
No — it only fires on calls that ring out or go to voicemail. Answered calls behave exactly as normal.
Can I buy text-back on its own?
It's built into every BWL plan rather than sold as a standalone gadget, because the recovery rate comes from the whole chain — text-back, quote form, inbox, follow-up. Bought separately it'd be about $650 of the $5,000 the full stack would cost piecemeal.
Is automated SMS legal in Australia?
Yes — replying to someone who just called your business is a direct response, not marketing spam. Messages identify your business, and ongoing follow-up always includes the option to opt out, in line with the Spam Act.
Stop paying for calls you never hear about.
Book a free 15-minute demo — we’ll show you the text-back running live, on a real business.