Website Build — BWL Marketing
Website Build

Built to rankfrom day one.

Fast, clean, custom websites for Australian small businesses and trades. No bloated page builders, no redirect disasters waiting to happen. Built right the first time — with SEO baked in from the ground up.

Typical range
$2,500–$6,000

Fixed price, quoted upfront. Scoped after a free audit so there are no surprises.

  • Custom design — no templates
  • Mobile-optimised and fast-loading
  • SEO-ready URL structure from the start
  • Schema markup on every page
  • Google Analytics & Search Console setup
  • Suburb/service page architecture
  • Contact forms & lead capture

Everything.
Done once, done right.

Most sites are built by designers who don't think about SEO, or SEO people who can't build. We do both — so you don't inherit problems on day one.

🎨
Custom design

No templates, no page builders. Every site is designed from scratch to match your brand and convert your specific audience.

Performance-first build

Clean code, optimised images, proper caching. Fast sites rank better and convert better. We don't compromise on speed.

🔍
SEO architecture

URL structure, page hierarchy, and internal linking are planned before a single line of code is written. SEO is not bolted on afterwards.

📍
Local SEO ready

Suburb and service pages, LocalBusiness schema, Google Business Profile integration — everything a trades or local service business needs to rank in their area.

📊
Analytics & tracking

Google Analytics 4, Search Console, and conversion tracking all set up and tested before launch. You'll know exactly what's happening from day one.

🛒
eCommerce (Shopify)

For retail clients, we build custom Shopify themes — not modified templates. Clean product pages, fast load times, optimised for organic search.

Most sites are built
to look good.

Ours are built to rank and convert. There's a difference — and you'll feel it within 3 months.

No redirect disasters

Most site migrations create ranking drops because nobody mapped the old URLs. We plan the redirect architecture before anything goes live.

No handoffs

The person who builds the site is the same person who does the SEO. No brief lost in translation between a designer and an SEO agency.

Fixed price, upfront

You know the full cost before work starts. No scope creep, no surprise invoices at the end of the project.

Built for your ads too

We set up tracking correctly from the start — Meta Pixel, Google Ads conversion tags, Tag Manager — so your ad spend isn't flying blind.

Case study
All In Collectables — Melbourne

A Melbourne-based TCG (trading card game) retailer needed a Shopify store that looked genuinely custom — not a modified theme — and that was built to rank in organic search from day one.

Most Shopify agencies use pre-built themes as a starting point. We built from scratch: custom Liquid templates, optimised product and collection pages, and a site architecture designed around how collectors actually search.

What we built: Full custom Shopify theme — product pages, collection pages, cart, search, homepage sections. Schema markup on all product and collection pages. Google Analytics and Search Console configured pre-launch.

Result: Launched on time, zero redirect issues, ranking for target keywords within the first month of going live.

0→live
Full custom build
100%
Custom Shopify Liquid
$0
Audit cost
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Tell us about
your project.

Free audit and scoping call. Fixed-price quote before any work starts.

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